LEGO Avengers: Doomsday Sets: Which New Releases Have the Best Investment Potential?
Published: 1 month ago
Last Updated: 1 month ago
LEGO Avengers: Doomsday Sets: Which New Releases Have the Best Investment Potential?
LEGO is launching four Avengers: Doomsday sets on 4 October 2026, creating a new wave spanning conventional Marvel play-and-display sets and a four-character BrickHeadz pack. The range runs from the $39.99 / £34.99 Avengers: Doomsday Heroes & Villain (40880) up to the $109.99 / £99.99 New Avengers Tower (76352). LEGO Insiders will have early access from 1 October.
For LEGO investors, the announcement is more interesting as a set-selection exercise than as a reason to buy the entire wave. LEGO® Marvel has been running since 2012 and now comprises around 380 sets, but retired sets have achieved average annualised growth (AAG) of 7%. The Avengers sub-theme is broadly in line with that overall performance. This is therefore a theme where choosing the right individual products matters more than relying on the Marvel name alone.
At this early stage, the New Avengers Tower and the BrickHeadz pack appear to have the more interesting investment fundamentals. The Epic Battle and Quinjet may still prove successful collector products, but the information available at launch gives us less reason to identify them as investment standouts. None of the four has a known retirement date, and it is too early to project future values.
76352 Avengers: Doomsday New Avengers Tower
The largest conventional set in the wave is Avengers: Doomsday New Avengers Tower (76352), priced at $109.99 / £99.99 with 954 pieces. The four-level tower includes Doctor Doom, Yelena, Red Guardian, Bucky Barnes, Human Torch and Sentry LEGO minifigures. Its rooms include a laboratory, landing pad, concealed detention facility, control room and reception area, while references include Black Panther's claw, Stormbreaker and Mjölnir. The completed model measures more than 34 cm high.
The Tower has the clearest historical support within the new wave. Investabrick data shows 76166 Avengers Tower Battle rising from a $90 RRP to a current value of $199, producing 21% AAG. Earlier set 76038 Attack on Avengers Tower has risen from $60 to $174, with 12% AAG. Both have outperformed the 7% historical Marvel average.
Those results do not establish what 76352 will achieve, particularly because different Tower releases vary in scale, content and market conditions. They do, however, show that Avengers Tower has previously been a productive subject after retirement. Combined with six LEGO minifigures and a recognisable location, that gives 76352 a more evidence-based investment case than simply being attached to a new Marvel film.
76348 Epic Battle: Avengers: Doomsday
Epic Battle: Avengers: Doomsday (76348) costs $99.99 / £89.99 and contains 846 pieces. Its main build is a fully articulated Sentinel, with alternative parts allowing the robot's arm and head to be changed. The six LEGO minifigures are Doctor Doom, Magneto, Thor, Nightcrawler, Mystique and Mister Fantastic.
The character roster gives the set obvious collector interest, and the Sentinel provides a distinct centrepiece rather than another vehicle or building. But we do not currently have evidence on the exclusivity of those LEGO minifigure variants, and no specific retired comparator data has been supplied for this format. At almost $100, that leaves the investment argument less developed than the Tower's. It is a set to watch after launch rather than one where we should manufacture an investment case from the character list alone.
76347 Avengers: Doomsday Quinjet
The Avengers: Doomsday Quinjet (76347) is the lowest-priced conventional set at $59.99 / £54.99. It contains 433 pieces and four LEGO minifigures: Cyclops, Doctor Doom, The Thing and Captain America. The vehicle includes stud shooters, an opening cockpit and opening top and rear panels, and measures 34 cm wide.
The lower RRP reduces the capital required per unit, but a cheaper entry price does not automatically produce a better investment. Nothing in the supplied data currently distinguishes this Quinjet as an obvious future outperformer, and we do not have specific retired Quinjet performance data to support such a conclusion. For now, its investment case is therefore weaker than the Tower's despite the accessible price point.
40880 Avengers: Doomsday Heroes & Villain
The fourth release sits in a different category. Avengers: Doomsday Heroes & Villain (40880) contains 467 pieces and builds Gambit, Thor, The Thing and Doctor Doom in BrickHeadz form. It launches at $39.99 / £34.99 and is a LEGO exclusive at launch.
That matters because BrickHeadz has a substantially stronger historical record than Marvel overall. The theme launched in 2016, has produced nearly 200 sets and has delivered 18% AAG across retired products. That figure is context rather than a forecast for 40880, but it gives the set a different investment backdrop from the three conventional Marvel releases.
The four-character format also concentrates several Avengers: Doomsday characters into a relatively low-priced collectible product. We should not assume launch exclusivity means permanent scarcity: LEGO-exclusive sets can later be supplied to another retailer within a territory and, occasionally, lose exclusive status altogether. Even so, the combination of a $39.99 entry price, established BrickHeadz collecting behaviour and the theme's strong historical AAG makes 40880 one of the more interesting sets in this launch group.
What the wider Marvel data tells investors
The central warning across all four releases is Marvel's 7% retired-set AAG. That is respectable growth, but it is not strong enough to justify treating every new Marvel set as an automatic investment purchase. Avengers itself performs broadly in line with the parent theme, reinforcing the need to identify products with stronger individual characteristics.
The supplied Avengers comparators illustrate that variation. Alongside the two strong Tower examples, 76153 Avengers Helicarrier moved from a $120 RRP to a current value of $157 and has achieved 7% AAG - essentially in line with the wider theme. The difference between those outcomes is precisely why subject, format and entry point matter.
Doctor Doom appears throughout this launch wave: as a LEGO minifigure in the Tower, Epic Battle and Quinjet, and as a BrickHeadz character in 40880. We do not currently know whether the Doctor Doom LEGO minifigure variants differ between the three conventional sets, so rarity or exclusivity should not be assumed. The same discipline applies to the other new characters until their variant status is established.
The investment case
There is no announced GWP attached to this wave and no reason at launch to invent assumptions about future discounting, demand or retirement timing. Investors have only the product fundamentals and historical theme data to work with today. That makes this an initial assessment rather than a valuation exercise.
On that evidence, 76352 New Avengers Tower deserves the closest attention among the conventional Marvel sets. It has a recognisable location, six LEGO minifigures and, crucially, two relevant retired Tower examples that have outperformed the Marvel average. That does not make it a launch buy at RRP, but it gives investors a reason to monitor how the set trades through its shelf life.
40880 Heroes & Villain is the other notable candidate, but for different reasons. Its low entry price and exposure to the historically stronger BrickHeadz theme create an investment proposition that is not captured by Marvel's 7% AAG alone. The Epic Battle and Quinjet currently look less compelling from an investment perspective, although post-launch demand, future availability and eventual buying prices could change that assessment.
What could go wrong?
The largest risk is assuming that Avengers: Doomsday itself will make every connected product desirable after retirement. Film exposure can support collector demand, but the Marvel catalogue is already extensive and LEGO has produced hundreds of sets within the theme. Buyers will have choices.
Character duplication is another issue to monitor. Doctor Doom appears across the entire wave in one form or another. Until the exact LEGO minifigure variants and their availability are established, investors should not build a scarcity thesis around his inclusion. The same applies to other characters whose exclusivity is currently unknown.
Finally, these sets are only now being announced for October release. There is no retirement timetable and no post-launch evidence on demand or retail behaviour. Any confident projection of growth or future value at this point would be speculation rather than analysis.
Our verdict
Monitor selectively. The Avengers: Doomsday launch demonstrates why LEGO Marvel remains a set-pickers theme. Its 7% historical AAG provides a reasonable base but not a compelling reason to buy indiscriminately. Of the four October releases, 76352 New Avengers Tower currently has the strongest conventional investment case, supported by the historical performance of retired Avengers Tower sets. 40880 Heroes & Villain is also worth watching because BrickHeadz has delivered a much stronger 18% retired-set AAG and the set offers a lower-cost entry point. At this stage, 76348 Epic Battle and 76347 Quinjet have less evidence supporting an investment thesis. All four need time in the market before entry price, demand and eventual retirement prospects can be assessed properly.
Author: Mark Ellison
Mark is a former secondary school teacher who used LEGO in STEM clubs to encourage problem-solving and teamwork. Rebuilding alongside his students reminded him how much he loved LEGO as a child, and he soon became an AFOL in his own right. His passion lies in Technic, Mindstorms, and classic educational sets that highlight LEGO’s engineering roots. Mark writes about the learning value of LEGO, the evolution of mechanical design, and why some “play-first” themes become long-term classics.
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